COURSE CURRICULUM

The Fashion curriculum within the Business Management bachelor’s program focuses on developing knowledge in business administration, business development, management, and entrepreneurship while applying these concepts to the fashion industry. The program teaches students how to remain competitive in a constantly evolving market and how to respond effectively to trends and developments within the fashion and business sectors. Alongside core business subjects, students take modules related to professional development and practice-oriented research, helping them strengthen both academic and practical skills. The program also offers opportunities to attend inspiring masterclasses, participate in international study trips, and complete internships at well-known companies, giving students valuable real-world experience. Over the four-year program, students choose a minor to broaden or deepen their knowledge in a specific field of interest. A strong emphasis is placed on developing essential business skills, such as managing budgets, identifying and reaching target audiences, and creating strategies that support the growth and success of organisations. Students also learn how to support their business decisions with data and analysis. Courses related to business and organisations teach students how to manage companies effectively, control risks, and optimise processes while gaining insight into organisational growth, change management, company culture, and personnel policy. Practical experience is a key part of the program, including a twenty-week internship and preparation for a graduation research project, with an optional Honours program offering additional academic challenges.