COURSE CURRICULUM

The International Tourism Management bachelor’s program provides students with a thorough understanding of the global tourism and event industry. During the program, students explore how tourism experiences, destinations, and events are created, managed, and promoted to attract visitors from around the world. The course focuses on both tourism and event management, teaching students what it takes to design and organise unforgettable experiences for different types of travellers. Students learn how to develop creative concepts, plan tourism activities, and promote destinations or events to the right target audiences. The program highlights the wide range of opportunities within the tourism sector, including organising international business conferences, managing sustainable group tours, planning travel itineraries, and working in city marketing or destination management. By studying these areas, students gain insight into how tourism organisations operate and how they respond to trends and changing traveller expectations. The program also emphasises the importance of understanding customer needs and creating unique experiences that leave a lasting impression on visitors. Students develop both creative and strategic thinking skills, allowing them to contribute to the growth and success of tourism businesses and destinations. After completing the program, graduates are well prepared for exciting careers in tourism management, event planning, travel services, and destination marketing within the international tourism industry.