COURSE CURRICULUM

The Experience Travel specialisation within the International Tourism Management bachelor’s program focuses on the growing trend of experience-based travel in the global tourism industry. Modern travellers are increasingly looking for unique, meaningful, and personalised journeys rather than standard travel packages. This specialisation teaches students how to design and create memorable travel experiences that turn every trip into a meaningful story. Students learn how to develop destinations and tourism concepts that connect local residents, businesses, and visitors in creative and sustainable ways. By focusing on authenticity and attention to detail, the program encourages students to design travel experiences that highlight local culture, traditions, and environments. The course also emphasises understanding the different wishes, expectations, and motivations of travellers, which helps students create travel products that truly appeal to specific audiences. In addition, students learn how to develop innovative travel concepts and organise trips or events that offer inspiring and engaging experiences. Marketing and target group analysis also play an important role, as students learn how to promote destinations and travel experiences effectively. By combining creativity, strategic thinking, and sustainability, the program prepares students to develop attractive travel products and experiences that stand out in a competitive tourism market. Graduates are well equipped to work in tourism development, travel design, destination management, and experience-based travel services.