COURSE CURRICULUM

The Creative Business program focuses on combining media, business, management, and entrepreneurship to prepare students for creative roles in a global business environment. The curriculum blends creative development with practical business knowledge, helping students understand how to transform innovative ideas into successful media and brand concepts. Students take modules related to professional development and practice-oriented research, strengthening both their academic and practical skills. The program also includes inspiring masterclasses, an international study trip, and an internship with a well-known company, providing valuable real-world experience. Because the program prepares students for international careers, each student completes at least one study component abroad, such as an internship, exchange program, or graduation project. A key part of the course is Media and Design, where students learn how to translate creative ideas into effective media and branding strategies using design thinking, co-creation, and project management. They also develop strong communication and stakeholder management skills to create concepts that are both creative and practical. The program also focuses on business skills, teaching students how to identify opportunities, make strategic decisions based on data and financial insights, and implement innovative concepts in competitive markets. Practical experience plays an important role, including a twenty-week internship, preparation for graduation research, and the opportunity to choose a minor to broaden knowledge. Students can also participate in an optional Honours program for additional personal and professional development.