COURSE CURRICULUM

The Media and Entertainment Management specialisation within the Creative Business bachelor’s program focuses on the fast-growing and international media and entertainment industry. This field includes areas such as social media, live events, digital platforms, film, music, and other forms of entertainment that influence how businesses communicate with audiences. The program is designed for creative professionals who also want to develop strong business and marketing skills. Students learn how creativity, innovation, and strategic thinking play a key role in turning ideas into successful media concepts and commercial projects. The course explores how media and entertainment can shape trends in the business world, from small local initiatives to large international formats that reach global audiences. Students gain insight into how digital platforms, online communities, and global media networks create new opportunities for marketing, communication, and brand development. The program also highlights the importance of innovative campaigns, international product launches, and creative storytelling in achieving commercial success. By studying these elements, students develop an understanding of how media concepts are created, promoted, and managed in competitive markets. Overall, the program prepares graduates to work in a wide range of media and entertainment careers where creative ideas, digital innovation, and business knowledge are essential for building successful projects and engaging audiences worldwide.