COURSE CURRICULUM

The Entrepreneurship specialisation within the Creative Business bachelor’s program focuses on developing knowledge in media, business, management, and entrepreneurship while preparing students to build and manage innovative ventures. The curriculum combines creative development with business strategy and includes modules related to professional development and practice-oriented research. Students attend masterclasses, participate in an international study trip, and complete internships with well-known companies, gaining valuable industry experience. Because the program prepares students for international careers, they complete at least one study component abroad, such as an internship, exchange program, or graduation project. Throughout the program, students gradually deepen their understanding of entrepreneurship, gaining practical insights into industries they may wish to work in while learning how to develop their own creative concepts and business ideas. By the end of their studies, students are able to create detailed business plans and prepare for launching successful ventures. The program also focuses on Media and Design, where students learn how to translate ideas into strong media and brand concepts by combining creative thinking, communication, marketing, and stakeholder management. In addition, students develop essential business skills such as recognising opportunities, making strategic decisions based on financial and data insights, and implementing innovative ideas. Practical experience includes a twenty-week internship, preparation for graduation research, the option to choose a minor, and participation in an optional Honours program for further personal and professional development.