COURSE CURRICULUM

The MSc in Management with Tourism and Events at Global College Malta consists of postgraduate modules delivered at EQF/MQF Level 7, providing students with advanced knowledge and practical expertise in management, tourism and event industries. Research Methods carries 8 ECTS credits and requires 200 total learning hours, with learning outcomes focused on developing the ability to design research projects, collect and analyse data and apply qualitative and quantitative research methods to business and industry challenges. Strategic Management, also worth 8 ECTS credits and 200 learning hours, enables students to analyse competitive environments, formulate business strategies and manage organisational change effectively. Consumer Behaviour Insights provides 8 ECTS credits and 200 learning hours and develops an understanding of consumer decision-making processes, customer motivations and purchasing behaviour within tourism and service industries. Services and Relationship Marketing, carrying 8 ECTS credits and 200 learning hours, focuses on customer relationship management, service quality improvement and strategies for customer retention and satisfaction. The Travel and Tourism Business module is worth 8 ECTS credits and 200 learning hours and develops knowledge of tourism operations, destination management, tourism policy and the economic significance of the tourism sector. Entrepreneurship in the Tourism, Events and Hospitality Industry also carries 8 ECTS credits and 200 learning hours and equips students with the skills required to identify opportunities, create business plans and manage entrepreneurial ventures within these industries. Digital Marketing and Social Media in Tourism and Events Management develops expertise in online marketing, social media strategies and digital customer engagement techniques through 8 ECTS credits and 200 learning hours. Managing an Event provides practical knowledge of event planning, organisation, risk management and event evaluation and is also worth 8 ECTS credits and 200 learning hours. The programme concludes with the Major Project, a substantial independent study worth 26 ECTS credits and 650 learning hours, allowing students to apply their knowledge to a complex management, tourism or events issue through research or consultancy. The programme totals 90 ECTS credits and 2,250 learning hours.