COURSE CURRICULUM

The MSc in Management with a specialisation in Marketing at Global College Malta consists of postgraduate modules delivered entirely at EQF/MQF Level 7, ensuring students develop advanced business knowledge, strategic marketing expertise and leadership capabilities suitable for senior management and specialist marketing roles. Marketing in Practice carries 8 ECTS credits and requires 200 total learning hours, enabling students to understand and apply marketing concepts, develop marketing strategies and evaluate market opportunities within different business environments. Research Methods is also worth 8 ECTS credits and 200 learning hours and develops the ability to design, conduct and evaluate business and marketing research using qualitative and quantitative methodologies. Strategic Management provides 8 ECTS credits and 200 learning hours focused on strategic analysis, competitive advantage, innovation and long-term organisational planning. Leadership, worth 8 ECTS credits and 200 learning hours, develops leadership, communication and team management skills required to manage organisations and motivate employees effectively. Concepts and Strategies of International Marketing Management carries 8 ECTS credits and 200 learning hours and provides knowledge of global marketing strategies, international market entry methods and cross-cultural business challenges. Consumer Behaviour Insights, also worth 8 ECTS credits and 200 learning hours, develops understanding of customer decision-making processes, consumer psychology and purchasing behaviour to support effective marketing planning and customer engagement. Services and Relationship Marketing provides students with knowledge of customer relationship management, service quality and customer retention strategies through 200 learning hours and 8 ECTS credits. Using Digital Marketing and Social Media to Gain Competitive Advantage develops expertise in digital marketing tools, social media strategies, online branding and customer engagement techniques while carrying 8 ECTS credits and 200 learning hours. The programme concludes with the Dissertation or Major Project, a substantial independent research project worth 26 ECTS credits and 650 learning hours, where students apply their accumulated knowledge to solve a complex marketing or business challenge. The programme totals 90 ECTS credits and 2,250 learning hours, preparing graduates for leadership positions in marketing and international business environments.