COURSE CURRICULUM

The BA in Marketing programme at Global College Malta features a comprehensive curriculum that combines core business knowledge with specialised marketing expertise to prepare students for careers in the modern marketing industry. Students begin by studying Principles of Business Management, which introduces the key functions and operations of businesses and develops an understanding of organisational structures and management practices. Fundamentals of Management Accounting and Finance provides knowledge of financial management and accounting principles necessary for effective business decision-making, while Human Resources Management focuses on workforce planning, recruitment, employee development and organisational performance. Strategic Management develops students' ability to analyse business environments and formulate long-term strategies that support organisational growth and competitiveness. The specialist marketing modules include Consumer Behaviour, which explores the factors influencing customer decisions and purchasing patterns, and Marketing Analysis, which develops skills in market research, data interpretation and strategic planning. Digital Marketing equips students with knowledge of online marketing tools, social media platforms, digital advertising and customer engagement strategies that are increasingly important in today's business environment. Research Methods prepares students to conduct academic and business research through the use of analytical and investigative techniques. International Marketing Management examines the challenges and opportunities associated with marketing products and services across global markets and different cultural environments. Services and Relationship Marketing focuses on customer satisfaction, customer retention and the development of long-term business relationships that create value for organisations and consumers alike. The programme concludes with a Major Project worth 30 ECTS credits, allowing students to apply the knowledge and skills acquired throughout their studies to investigate a real marketing issue or business challenge in depth. With a total of 180 ECTS credits and substantial learning hours, the programme provides graduates with the professional knowledge, analytical capabilities and practical skills required for successful careers in marketing, digital media, advertising, brand management and international business.