COURSE CURRICULUM

The MBA program with a focus on Marketing Management includes core modules designed to develop essential business skills such as global strategies, managerial finance, leadership and organizational behavior, applied digital marketing, and a project/dissertation that integrates academic rigor with practical management challenges. The Global Strategies module enhances participants' understanding of the global business environment, enabling them to develop strategies that align organizational goals with market opportunities including global operations and emerging economies. Managerial Finance provides critical insights into accounting and finance principles, focusing on financial statements and their use in strategic decision-making and performance monitoring. Leadership and Organizational Behavior prepares participants to lead effectively in a globalized world by exploring leadership theories, team dynamics, cultural differences, and organizational change. Applied Digital Marketing equips participants with a deep understanding of fundamental marketing concepts and decision-making in the digital context, emphasizing practical application through rigorous skill development. The project/dissertation module encourages independent research and critical analysis on relevant management topics, supported by supervision to develop academic and professional skills. Specifically, the Marketing Management pathway includes two specialized modules: Contemporary Issues and Practices in Marketing and Ethics, and Marketing Management Practice. The former engages students in current marketing challenges, ethical considerations, and the evolving role of marketing managers amid technological advancements and economic uncertainties, fostering critical reflection and transferable skills. The latter module deepens participants' knowledge of marketing theories and practical tools, focusing on market analysis, target group identification, marketing mix formulation, and strategic planning to build competitive advantages. Together, these modules prepare participants to effectively manage marketing functions in both domestic and global environments, integrating technology and strategic thinking to meet stakeholder needs and drive business success in a complex and changing marketplace.