COURSE CURRICULUM

The Professional Bachelor’s Study Programme in Business Administration in Tourism is designed to provide competitive higher vocational education corresponding to a fifth-level professional qualification and Level 6 of the European Qualifications Framework (EQF). The programme aims to prepare highly capable tourism professionals with strong performance potential for careers in both Latvian and international labour markets. Students develop comprehensive knowledge, practical expertise, and a deep understanding of contemporary economic development, tourism entrepreneurship, innovation, governance processes, and the relationship between tourism and related sectors of the economy. The programme also emphasises the development of scientific research abilities, analytical and critical thinking, creativity, innovation, and effective communication skills, enabling graduates to adapt successfully to changing industry conditions and contribute to the advancement of the tourism sector. In addition, it supports the growth of tourism entrepreneurship education and research while strengthening the international competitiveness of higher education. Upon completion, graduates are able to analyse and evaluate international and domestic economic environments, assess tourism market trends, understand competitive dynamics, and identify potential opportunities for tourism business development at local and global levels. They can assess internal and external environmental factors affecting organisational performance, formulate organisational missions and visions, develop strategic plans, and establish strategic, tactical, and operational objectives. Graduates are equipped to analyse business performance, plan and improve organisational activities, and adapt strategies to changing market conditions. They can effectively manage multicultural teams, coordinate departmental operations, motivate employees, and supervise staff performance. The programme also develops expertise in managing key business functions, including marketing, service operations, human resource management, financial management, logistics, and management information systems. Graduates are capable of monitoring organisational results, ensuring the achievement of objectives, making informed decisions to optimise performance, identifying and managing business and financial risks, and representing organisations in interactions with businesses, institutions, and government authorities. Furthermore, they are trained to ensure compliance with international and Latvian legislation governing tourism and commercial activities, preparing them for leadership roles within tourism enterprises and related organisations worldwide.