COURSE CURRICULUM

The MBA program at Rome Business School offers students the opportunity to customize their learning experience through specialized elective courses designed to improve employability and develop advanced professional skills. The goal of these specializations is to prepare future managers, entrepreneurs, and business professionals who can successfully adapt to digital transformation, operate in international markets, and contribute positively to society. Electives help students build expertise in high-demand business areas, allowing them to create a competitive professional profile while gaining exposure to subjects they may not encounter in traditional business programs. The curriculum is organized into several areas of interest, with three main MBA specializations available: Big Data, AI and Automation, Marketing, and Finance. The Big Data, AI and Automation specialization focuses on digital transformation, automation technologies, data regulations, and business process optimization in Industry 4.0 environments. The Marketing specialization covers topics such as Made in Italy marketing excellence, business-to-business sales, e-commerce, marketing analytics, innovation, and purpose-driven marketing strategies. The Finance specialization develops expertise in financial derivatives, investment analysis, debt instruments, portfolio theory, sales and trading, international finance, and financial innovation. Overall, these elective pathways provide students with practical, industry-relevant knowledge that supports career growth and leadership development in global business environments.