COURSE CURRICULUM

The International MBA at Rome Business School allows students to customize their academic journey through specialized elective pathways designed to develop advanced expertise in key business areas. These specializations help students build practical and industry-relevant skills that enhance employability and prepare them for leadership roles in international markets. The Big Data, AI and Automation specialization focuses on digital transformation and emerging technologies, covering topics such as impact data communication, business process reengineering, automation and hyperautomation technologies, Industry 4.0, and data management regulations. This pathway prepares students to manage innovation and technological change within organizations. The Marketing specialization develops strategic marketing capabilities by exploring company and marketing strategy, market segmentation, targeting and positioning, marketing mix optimization, e-commerce transformation, international market entry strategies, AI-driven marketing, and consumer insights. Students learn how to create effective marketing strategies adapted to global and digital business environments. The Finance specialization provides advanced financial knowledge related to international financial markets, global capital flows, corporate funding strategies, investment evaluation, and financial statement analysis. Participants also study corporate finance strategy, private equity, venture capital, company valuation, working capital management, restructuring strategies, and financial modelling in Excel. Overall, these specializations provide students with focused expertise and practical competencies aligned with evolving global business demands.