COURSE CURRICULUM

The International Master in Media and Entertainment at Rome Business School offers a comprehensive curriculum that combines business management, media strategy, and creative industry expertise. Students first develop a strong foundation in managerial economics, accounting, business strategy, financial analysis, project management, marketing, human resources, and data analytics to build essential managerial and decision-making skills. The program then focuses on the global media and entertainment industry, exploring media economics, global cinema and television markets, streaming platforms such as Netflix and Amazon Prime, and evolving audiovisual business models. Students gain practical knowledge in film and television production management, film financing, distribution, marketing, pitching, and cross-media management. The curriculum also covers music publishing, live events, radio production, podcast management, talent management, and monetization strategies within the entertainment industry. Additional subjects include experiential marketing, digital audience engagement, business analytics, intellectual property law, trademarks, cyber law, crisis communication, and web series management. In the final stage, students study innovation and future industry trends, including artificial intelligence, gaming, interactive media, and entertainment in the metaverse. The program also emphasizes ethics, sustainability, diversity, inclusion, and responsible leadership in media organizations. Elective courses allow students to further specialize in innovation, AI, digitalization, international business, and professional certification preparation, strengthening employability in global media industries.