COURSE CURRICULUM

The Global Master in Marketing and Growth Hacking at Rome Business School provides a comprehensive curriculum designed to develop strategic, analytical, and digital marketing expertise for global business environments. The program begins with a strong foundation in managerial economics, entrepreneurship, business planning, accounting, budgeting, business strategy, project management, marketing, human resource management, and data analytics. Students then specialize in marketing strategy and data-driven decision-making through subjects covering market research, customer behavior, customer journey mapping, CRM, branding, communication strategies, and multichannel marketing. The curriculum explores both traditional and digital marketing while emphasizing modern approaches such as growth hacking, SEO, e-commerce optimization, social media marketing, Google Analytics, Google Ads, and omnichannel marketing strategies. Students also study consumer psychology, neuromarketing, emotional engagement, and data-driven behavioral insights to better understand digital consumer behavior and optimize marketing performance. Advanced modules focus on marketing analytics, big data interpretation, online and offline data acquisition, and data-driven marketing strategies. The program also addresses future marketing trends, including artificial intelligence, machine learning, blockchain, virtual reality, NFTs, and the metaverse, while emphasizing sustainability, business ethics, and purpose-driven marketing. Elective courses allow students to further specialize in innovation, digitalization, international business, and industry excellence, preparing them for leadership roles in global marketing and digital business transformation.