COURSE CURRICULUM

The Global Master in Fashion and Luxury Management at Rome Business School offers a comprehensive curriculum that combines business management, fashion expertise, luxury brand strategy, and emerging technologies. Students first build a strong foundation in economics, business strategy, finance, marketing, geopolitics, project management, human resources, and data analytics to develop managerial and decision-making skills. The program then specializes in the fashion and luxury industry, exploring luxury markets, consumer behavior, Made in Italy excellence, fashion product development, merchandising, styling, public relations, luxury events, and customer relationship management. Students also learn about fashion and luxury business models, visual merchandising, retail management, selective distribution, and store design to understand how brands create desirability and customer loyalty. The curriculum further examines fashion law, luxury trademarks, licensing, artificial intelligence, big data analytics, phygital fashion experiences, sustainability, ethical production, and future industry trends. Elective courses allow students to customize their learning in areas such as innovation, AI, digital growth, and international business excellence. Practical learning is enhanced through the Practice Lab in partnership with FENDI, where students work directly with industry managers on real business strategies and customer experiences. The program also includes global trends laboratories focused on future business scenarios, AI ethics, sustainability, and the future of work.