COURSE CURRICULUM

The MA in Fashion Luxury and Branding Innovation offers a comprehensive two-year curriculum designed to develop strategic, analytical, and creative expertise in the fashion and luxury industry. In the first year, students study sociology, psychology, and anthropology of fashion to understand consumer behavior and market trends. They explore brand and digital communication, including advertising strategies, brand design, and consumer psychology, while also gaining knowledge of product development and supply chain management to understand production processes and high-end business operations. The curriculum includes data-driven marketing and luxury industry analysis, helping students adopt an analytical approach to brand management. Students also learn project management methodologies such as Work Breakdown Structure, Gantt charts, and PERT, which are essential for planning and execution. Additionally, they explore digital transformation and emerging technologies such as blockchain, metaverse, artificial intelligence, augmented reality, virtual reality, gaming, wearable technologies, and big data. Legal aspects of branding, licensing, and brand extension are also covered, along with the history and evolution of the fashion system. In the second year, students focus on advanced data analysis, market research, company auditing, process innovation, and emerging technologies. They also study visual merchandising, space design, trend forecasting, and future industry scenarios, preparing them to lead innovation and strategic growth in the global fashion and luxury sectors.