COURSE CURRICULUM

The MA in AI-Curated Fashion Image and Marketing offers a comprehensive two-year curriculum that combines fashion communication, AI technologies, and strategic marketing. In the first year, students build a strong theoretical and cultural foundation through subjects such as history of applied arts, which explores visual and symbolic expression, and history and criticism of contemporary fashion, focusing on fashion photography and media culture. Sociology and anthropology of communication help students understand fashion as a social and cultural phenomenon linked to identity and society. Visual communication techniques introduce graphic design through generative AI tools, enabling students to create storyboards, prompts, and synthetic images. Communication design develops integrated media planning and strategic communication skills, while fashion marketing explores data-driven, AI-powered marketing strategies and digital consumer journeys. Business organization provides insights into competitive dynamics, business models, and sustainability in the global fashion industry. In the second year, students focus on creative production and advanced digital skills. Digital image processing teaches 3D design and advanced modeling for exhibitions and presentations. Image semiotics and visual research strengthen critical analysis and perceptual understanding of imagery. Visual communication techniques II focus on portfolio creation and project presentation. Multimedia languages and applications develop expertise in AI-driven video production, while brand communication and art direction strengthen skills in digital content creation, visual identity management, social media strategy, and fashion show communication. Overall, the course prepares graduates for leadership roles in AI-driven fashion marketing and creative communication.