COURSE CURRICULUM

The MA in Marketing and Communication Management for Fragrances and Cosmetics offers a comprehensive curriculum designed to develop expertise in beauty marketing, communication, and brand management. In the first semester, students study marketing to understand consumer behavior, branding, and strategic market planning. Trends research helps them identify emerging beauty and fragrance trends and changing consumer preferences. Design management develops strategic and creative thinking for managing product and brand innovation. Communication strategies focus on creating effective brand storytelling and integrated communication campaigns, while multimedia languages strengthen digital content creation and visual storytelling skills. Fashion project communication teaches students how to develop promotional campaigns and manage communication projects effectively. Materials science and technology provide knowledge about product materials and innovation in packaging and cosmetics production. In the second semester, packaging design focuses on creating attractive and functional packaging solutions for beauty and fragrance products. Corporate organization develops understanding of business structures and operational management. Cultural anthropology helps students analyze cultural influences on consumer behavior and product perception. Art direction strengthens skills in visual identity creation and creative leadership across both semesters. Multimedia planning develops expertise in media strategy and digital campaign planning. The program also includes an internship, giving students practical industry experience, and a dissertation, allowing them to conduct in-depth academic and professional research. Overall, the course prepares graduates for careers in beauty marketing, brand communication, product launches, and strategic management in the global fragrance and cosmetics industry.