COURSE CURRICULUM

The MA in Fashion Start-Up offers a specialized curriculum designed to develop entrepreneurial, creative, and managerial skills for launching and managing successful businesses in the fashion industry. In the first semester, students study experimental prototype creation to transform ideas into practical products and understand the importance of innovation in business development. History of fashion provides knowledge of the evolution of the fashion industry and its business models, while theory of communication helps students understand branding, communication strategies, and effective ways to connect with target audiences. Fashion product development teaches the full process from concept to consumer, including merchandising and product strategy, while fashion design strengthens creative thinking and collection development skills. In the second semester, students focus on fashion project communication, learning brand storytelling and promotional strategies. Corporate organization provides knowledge of business structures and management systems, while innovative technologies and construction materials introduce modern technologies and sustainable solutions for product development. Advertising and consumer psychology helps students understand consumer behavior and create effective marketing campaigns. Business law covers legal aspects essential for starting and managing a company. Organization skills and enterprise performance management develops expertise in financial planning, budgeting, and business strategy. The program also includes an internship for real-world industry experience and a dissertation for academic research. Overall, the course prepares graduates to create, manage, and grow innovative fashion businesses successfully.