COURSE CURRICULUM

The MA in Fashion Promotion, Communication and Digital Media offers a comprehensive curriculum designed to develop strategic, creative, and digital communication skills for the fashion and luxury industries. Students begin by studying marketing, where they learn the core principles of brand strategy, consumer behavior, market analysis, and communication planning, especially for premium and luxury sectors. History of fashion communication provides cultural and historical insight into the evolution of fashion media and storytelling. Communication strategies focus on brand storytelling, creative direction, and executing industry projects through integrated communication concepts. Graphic design teaches visual layout, magazine design, and digital asset creation, while writing for media develops editorial writing, copywriting, SEO, SEM, and tone-of-voice skills for print and digital platforms. Image semiotics introduces advanced visual culture, AI-driven editing, avatars, digital twins, and metaverse applications, expanding creative possibilities in fashion imagery. Corporate organization strengthens analytical and data-driven decision-making skills using business intelligence tools. Sociology, anthropology, and psychology of fashion help students understand consumer behavior and socio-cultural influences. Fashion project communication develops expertise in media planning, public relations, event management, and omnichannel engagement strategies across physical and digital channels. Organization skills and enterprise performance management provide advanced business and leadership knowledge. The program concludes with an internship and dissertation, offering practical industry experience and academic research opportunities for careers in fashion communication and digital media.