COURSE CURRICULUM

The MA in Fashion Product Management offers a focused curriculum designed to develop advanced skills in product development, production, and business management within the fashion industry. In the first semester, students study product engineering to understand the technical and scientific aspects of creating fashion products. History of fashion provides insight into the evolution of the fashion industry and changing market trends. Fashion product development from conception to consumer teaches the complete lifecycle of a product, from idea generation and design to production and market delivery. Fashion trend forecasting helps students identify emerging trends and consumer preferences, while management of enterprise performance focuses on strategic planning and performance evaluation. Fashion collection design enhances creativity and teaches how to create commercially successful collections. In the second semester, students study corporate organization to understand business structures and management systems within fashion companies. Sociology, anthropology, and psychology of fashion provide knowledge of consumer behavior and cultural influences on purchasing decisions. Marketing teaches essential strategies for promoting and positioning products in competitive markets. Organization skills and enterprise performance management further develop expertise in financial planning, budgeting, and business strategy. The program also includes an internship, allowing students to gain practical industry experience, and a dissertation, where they conduct academic and professional research. Overall, the course prepares graduates for leadership roles in fashion product development, production management, and strategic business operations.