COURSE CURRICULUM

The MA in Fashion Omnichannel and E-Commerce offers a comprehensive curriculum designed to develop strategic, digital, and managerial expertise in the fashion industry. In the first semester, students study multimedia languages and applications to understand digital tools and platforms used in modern communication and e-commerce. They also explore the history of fashion to understand the evolution of the fashion industry and its business models. Through theory of communication, students gain knowledge of branding, communication strategies, and innovative ways to connect with audiences. Fashion trend forecasting helps them analyze market trends and predict future consumer preferences, while fashion marketing focuses on strategic marketing techniques within the fashion sector. Fashion project communication develops skills in brand storytelling and effective communication planning. In the second semester, students study fashion business organization to understand operational and strategic business structures. Sociology, anthropology, and psychology of fashion help them analyze consumer behavior and cultural influences on purchasing decisions. Communication skills and techniques strengthen professional and persuasive communication abilities. Organization skills and enterprise performance management provide advanced knowledge of financial systems, budgeting, and business planning. The program also includes an internship, allowing students to gain practical industry experience, and concludes with a dissertation for academic research. Overall, the course prepares graduates for leadership roles in omnichannel retail, digital commerce, and fashion business management.