COURSE CURRICULUM

The MA in Fashion and Luxury Brand Management offers a comprehensive curriculum designed to build strategic, creative, and managerial expertise in the fashion and luxury industry. Students begin by studying communication design, where they learn communication strategy, media planning, graphic design, and visual communication fundamentals. The history of fashion helps them understand the evolution of the fashion and luxury system from the late nineteenth century to today. Through theory of communication, students develop branding knowledge, creative problem-solving abilities, and innovative brand strategies. They also study fashion product development, including collection merchandising, product development, and project management tools essential for brand managers. Fashion marketing provides a deep understanding of marketing strategies, luxury groups, business models, and competitive dynamics. Fashion project communication focuses on brand storytelling and digital engagement marketing. Corporate organization strengthens analytical and quantitative skills through business intelligence tools and data-driven decision-making. Students also explore sociology, anthropology, and psychology of fashion to understand consumer behavior in social and cultural contexts, while advertising and consumer psychology deepens their knowledge of global luxury consumer behavior. Design rendering and communication introduces innovation management and advanced communication design. Organization skills and enterprise performance management covers financial systems, accounting, budgeting, business planning, licensing, and intellectual property. The program concludes with an internship and dissertation, providing practical experience and research opportunities for successful careers in luxury brand management.