COURSE CURRICULUM

This program offers a comprehensive education in digital art direction, advertising, and contemporary communication strategies, preparing students for creative roles in modern media and branding industries. In the first semester, students build a strong foundation in advertising techniques, advanced graphics, and copywriting with a focus on creative storytelling. They also develop skills in presentation design and idea pitching, learning how to effectively communicate concepts in a professional context. Marketing and strategic thinking are introduced to provide an understanding of brand positioning and audience engagement, while Key Trends in Digital Culture helps students analyse evolving digital behaviours and media landscapes. Art Direction 1 begins the development of visual leadership and creative direction skills. In the second semester, learning becomes more applied and technology-driven. Students engage in video editing and explore emerging technologies such as virtual reality, mixed reality, artificial intelligence, projection mapping, and the Internet of Things. Project Management in an Advertising Agency introduces organisational and workflow skills essential for creative industries. Digital Communication and Social Media Management focus on multi-platform storytelling and audience interaction, while Branded Content Production strengthens applied creative output. Art Direction 2 consolidates advanced creative direction abilities, enabling students to manage complex visual and communication projects. Overall, the program integrates creativity, strategy, and technology for modern communication careers.