COURSE CURRICULUM

The Bachelor’s Degree in Fashion Management and Brand Strategies offers a comprehensive three-year curriculum designed to develop students’ knowledge of fashion, business, communication, and innovation. In the first year, students build a strong foundation by studying fashion history, applied arts, sociology, psychology, materials science, and basic design. They also learn about fashion marketing, product development, multimedia technology, visual communication, and foreign languages, while engaging in independent study. The second year focuses on advanced business and communication skills, including brand communication strategies, digital transformation, fashion trend forecasting, business organization, project management, advanced marketing, integrated product design, and mathematical skills for managing fashion-related business processes. Students also deepen their understanding of branding, budgeting, and strategic management. In the third year, the program emphasizes innovation, entrepreneurship, and practical industry experience. Students explore image semiotics, AI-driven fashion technologies, metaverse applications, inclusive design strategies, design thinking, business planning, innovation management, corporate communication, product engineering, and market development. The final year also includes an internship and a written dissertation, allowing students to apply their learning in real-world settings. Overall, the program combines creative, technical, and managerial skills to prepare graduates for leadership roles in the global fashion and luxury business industry.