COURSE CURRICULUM

The MSc in Management & Marketing is structured into two main parts, delivering a comprehensive and practical foundation in both disciplines. Part I consists of 60 credits spread across twelve 5-credit modules. The course begins with core concepts through modules such as Introduction to Marketing and Foundations of Management, setting the groundwork for understanding how businesses operate and compete. The module on Ethical Issues in Business encourages students to critically reflect on the responsibilities of managers and marketers in contemporary society.Consumer Behaviour and Market Research delve into understanding customer needs and generating insights that drive marketing strategies. Modules like People and Organisations and Organisational Dynamics explore the behaviour of individuals and groups within organisations, emphasizing the importance of leadership, motivation, and effective communication. Students also develop practical skills in Strategy and Project Management, learning how to align business goals with actionable plans and deliver successful outcomes.Specialist modules such as Marketing Communications and Digital Marketing for International Markets equip students with the tools and techniques needed for effective brand messaging and global market engagement. Professional and Personal Development is aimed at enhancing students’ soft skills, preparing them for leadership roles in diverse business environments.Part II of the program consists of a 30-credit Applied Research Project, where students undertake an in-depth investigation into a real-world business or marketing issue. This project synthesises the knowledge gained across modules and allows students to apply theoretical concepts to practical challenges. The project is often carried out in collaboration with industry partners or focused on a business sector of personal interest.Altogether, the MSc provides a well-rounded and industry-relevant education, preparing students for careers in management, consulting, marketing, or entrepreneurship. The program's blend of theory and practice ensures graduates are equipped with both strategic insight and operational know-how to succeed in the competitive business landscape.