COURSE CURRICULUM

The MSc Business Analytics program is structured into two main parts, delivering a comprehensive 90-credit curriculum over one year. Part I consists of 60 credits and covers a broad range of topics aimed at building both theoretical and practical expertise in business analytics. Students begin with foundational modules such as business forecasting, which develops skills in predicting future business trends, and enterprise business processes and applications, which explores how modern organisations manage complex business operations. Design thinking for business analytics introduces innovative, user-focused approaches to solving analytical challenges.Key technical competencies are developed through modules like business data analysis and visualisation, predictive analytics, and prescriptive analytics, which teach students how to analyse, interpret, and act on large data sets using statistical and algorithmic methods. In emerging topics in business analytics, students engage with current trends and cutting-edge tools in the field. Practical and technical skills are further enhanced with python for business analytics, providing vital programming experience. Modules such as business analytics for sustainability and data analytics for business enterprise highlight the growing role of analytics in sustainable business practices and enterprise strategy. The practical application of business analytics module allows students to apply their learning in realistic business scenarios, simulating the decision-making environments they will encounter in the workplace.Part II of the program comprises a research module, applied research in business analytics, which is the capstone of the course. This component requires students to undertake an in-depth research project, solving a real-world business problem through analytics. Guided by academic and industry expertise, this project integrates all prior learning and equips students with the experience and confidence to deliver impactful business solutions. Overall, the course blends technical knowledge, practical skills, and strategic insight, making graduates well-prepared for careers in business analytics across industries.