COURSE CURRICULUM

The M.Sc. in Marketing at Trinity College Dublin is structured around a core set of modules that provide students with a comprehensive understanding of modern marketing theory, practice, and research methods, alongside opportunities for specialisation through electives and a major final project. Core modules include Marketing Management, Data Analytics and Market Research, Marketing and Society, Advertising Management, Entrepreneurship and Innovation, and Research Methods, which together build a strong foundation in strategic thinking, analytical skills, and contemporary marketing practice. Students also study Consumer Behaviour, Brand Management, Digital Marketing Communication, and Marketing Design, which focus on understanding audiences, building strong brands, and applying digital tools to communication strategies. A key experiential component is the Consultancy Project, where students apply their learning to real-world marketing challenges, often in collaboration with organisations. The program culminates in either a dissertation or a company-based project, allowing students to explore a specific area of interest in depth or gain practical industry experience. In addition, students choose one elective from areas such as Digital Business Modules, E-Commerce, or Sales Management, enabling further specialisation. Overall, the program blends academic knowledge with practical application, preparing graduates for careers in marketing, digital business, branding, and market research across a wide range of industries.