COURSE CURRICULUM

The M.Sc. in Digital Marketing Strategy is supported by a dedicated Careers and Community team that helps students and alumni explore career opportunities and prepare for professional advancement. Through workshops, one-to-one coaching, and psychometric assessments, the team provides tailored guidance to help students identify suitable career paths and achieve their goals. They also organise career-focused events such as company presentations, recruitment consultancy sessions, job fairs, and networking opportunities, giving students direct access to industry insights and employers. The program offers a strong foundation for careers across a wide range of sectors, including technology, retail, consulting, manufacturing, and pharmaceutical or biotech industries. Graduates have secured roles with leading organisations such as Google, Accenture, eBay, and Glanbia. Structurally, the course is a 90-credit program completed over one academic year. Students undertake taught modules worth 60 credits, covering key areas of digital marketing strategy and practice. In addition, they complete a dissertation or company-based project worth 30 credits, which allows them to apply their knowledge in a practical or research-focused context. This combination of academic learning and career support prepares graduates for successful entry into the digital marketing field.