COURSE CURRICULUM

The MSc in Business Analytics is a 90-credit, full-time programme delivered over one academic year, designed to provide a comprehensive education in the field of business analytics. The taught component includes 12 core modules totaling 60 credits, with an additional 30 credits awarded for an independent research project. This structure ensures students gain both theoretical knowledge and practical experience in applying analytics to real-world business problems. The curriculum covers a wide range of essential topics, enabling students to build a strong foundation in analytics and develop key competencies required in today’s data-driven business environment. Modules may include Foundations of Business Analytics, Data Management and Visualization, Business Data Mining, Business Forecasting, and Strategy for Analytics. Other core topics include Ethical and Privacy Issues in Business Data, Business Decision Optimisation, Marketing Research and Analytics, Financial Modelling and Analysis, Operations Analytics, Social Media Analysis, and Big Data and AI in Business. Together, these modules provide a well-rounded understanding of both the technical and strategic aspects of business analytics. In the final stage of the programme, students complete an independent research project that allows them to apply the skills and knowledge acquired throughout the course. This project offers students the opportunity to explore a specific area of interest in greater depth, enhancing their expertise and career potential. Whether students choose to focus on a business challenge, an emerging trend in analytics, or an applied research question, the project serves as a capstone experience that demonstrates their analytical capabilities and readiness for professional roles. Overall, the programme is ideal for those seeking to advance their careers in analytics, consulting, or data-intensive roles across various sectors, by equipping them with a strong mix of technical skills, strategic insight, and practical experience.