COURSE CURRICULUM

The MSc in Business Analytics equips students with a strong combination of business knowledge and analytical expertise to solve complex business problems and support effective decision-making. Developed in response to the growing demand for business analytics professionals in Ireland, the program prepares graduates for careers in data-driven industries through a blend of technical, strategic, and research-focused learning. Students study statistics, Excel macros, VBA programming, database design, SQL, data modelling, forecasting, optimisation, and business strategy, while also learning how analytics can improve organisational performance and decision-making. The course places a strong emphasis on practical application, with modules covering data preparation, customer analytics, data interpretation, digital performance measurement, and business intelligence. Students also gain expertise in data visualisation and storytelling techniques to communicate insights clearly and effectively. The program explores the science of decision-making through perspectives from psychology, economics, statistics, and management science, helping students understand how organisations make strategic choices. Research methods training prepares students for the final applied research project, where they complete a substantial dissertation focused on a business analytics topic of interest. Overall, the program develops highly employable graduates with analytical, technical, strategic, and research skills suited to modern business environments.