COURSE CURRICULUM

The Master of Business in International and Sustainable Business Strategy develops advanced knowledge and practical skills in global business management, with a strong emphasis on sustainability, strategic thinking, and responsible leadership. The program is designed to prepare graduates for managerial roles in international environments by combining core business disciplines with applied learning and research. Key areas of study include international marketing communications strategy, where students learn how organisations communicate effectively across global markets, and research and intelligence for international business, which focuses on gathering and analysing information to support strategic decision-making. Financial analysis for management decisions equips learners with the ability to interpret financial data and apply it to business strategy and planning. Sustainable branding explores how organisations build and maintain brand identity while aligning with environmental and ethical responsibilities. Strategic decision-making develops critical thinking skills needed to evaluate complex business situations and choose effective courses of action. Consumer behaviour, ethics, and relationship marketing examines how customer behaviour is influenced and how ethical considerations shape long-term business relationships. The program concludes with a dissertation, allowing students to conduct independent research on a relevant international business topic. Overall, the course integrates strategy, sustainability, and analytics to prepare graduates for global business leadership roles.