COURSE CURRICULUM

This Business Studies (Marketing and Management) program is a four-year degree designed to develop students into independent and innovative business professionals through a blend of practical learning and academic study. In Year 1, students build foundations in accounting, marketing, economics, mathematics, digital tools, and entrepreneurship while working on live business projects and website development. Year 2 expands into HRM, law, macroeconomics, management accounting, business intelligence, and social media marketing, alongside electives such as personal development and multicultural teamwork. Year 3 focuses on applied learning through business analytics, branding, project management, integrated marketing communications, and a major consultancy project, followed by a full work placement or study abroad experience. Year 4 develops strategic thinking with modules in international marketing, strategic management, law, consumer behaviour, and enterprise planning, supported by a final thesis or business plan. Throughout the program, students gain real-world experience, analytical skills, and digital competence to prepare for careers in management, marketing, and global business environments. Elective options in languages, entrepreneurship, international business, and personal development further enhance flexibility, while continuous assessment, group work, and industry engagement ensure graduates are workplace ready and confident in adapting to evolving global business challenges upon graduation and career entry success overall readiness.