COURSE CURRICULUM

This Bachelor of Business Studies (Hons) in Artificial Intelligence for Enterprise is designed to equip students with strong business foundations combined with practical AI skills for modern digital industries. In Year 1, students are introduced to AI applications in business, enterprise development, financial accounting, digital technologies, marketing, microeconomics, and innovation, while also working on live business projects and developing communication and analytical skills. Year 2 builds technical and business understanding through coding for non-coders, machine learning concepts, HRM, legal and tax frameworks, macroeconomics, finance, and digital marketing tools, alongside electives in business finance, social media, and entrepreneurship. In Year 3, students apply knowledge through business analytics, project management, AI and law, consultancy projects, and international work placement or study abroad, developing real-world professional experience and decision-making skills. Year 4 focuses on advanced strategic and applied learning, including strategic AI implementation, entrepreneurship, commercial law, marketing, and innovation policy, supported by electives such as thesis or business plan development. Across the program, students engage with case studies, labs, consultancy projects, and industry placement to develop practical and analytical skills. Graduates gain expertise in AI-driven business solutions, entrepreneurship, strategy, and digital transformation, preparing them for careers in technology, finance, consulting, or starting their own ventures in an increasingly AI-powered global economy.