COURSE CURRICULUM

This business program provides a structured and comprehensive foundation in key business disciplines across four years, combining theory with practical skills. In the first year, students develop core knowledge in financial accounting, communication, mathematics, marketing, management, and human resource management, alongside an introduction to statistics and information technology. The second year builds on this with modules in business law, cost and management accounting, operations, sales, project management, and both micro and macroeconomics, while also exploring financial services, digital selling, and employee well-being. In the third year, the focus shifts towards more advanced and applied topics such as customer relationship management, enterprise development, global HRM, financial innovation, and data analytics, along with career development. A major highlight is the work placement or study abroad opportunity, allowing students to apply their knowledge in a real-world environment and develop essential professional and interpersonal skills. In the final year, students study strategic management, digital marketing, enterprise software, finance, organisational development, and various legal aspects, including employment and EU law. The program concludes with advanced modules in strategy, marketing analytics, and managerial finance, ensuring graduates are well-prepared for diverse roles in modern business environments.