COURSE CURRICULUM

The BBus in Digital Marketing prepares students for careers in the fast-growing digital economy by combining marketing theory, business fundamentals, and hands-on experience with industry tools. In Year 1 students build foundations in accounting, microeconomics, marketing principles, graphic design, and digital marketing applications, while also developing IT and communication skills and producing practical social media and campaign work. Year 2 focuses on applied digital practice, including branding, campaign management, SEO, analytics, video production, entrepreneurship, e-commerce website development, and the use of AI in social media, alongside marketing management and macroeconomics. Year 3 develops advanced capabilities in creative content strategy, market research, management accounting, and sophisticated SEO and usability techniques, while also exploring consumer behaviour through cyberpsychology and building strategic understanding of paid advertising and digital marketing strategy. Across all years, students engage in practical projects, live campaigns, and industry-standard tools, strengthening analytical, creative, and technical abilities. The program culminates in advanced strategy development and professional preparation, enabling graduates to design, implement, and evaluate digital marketing campaigns across platforms. Graduates are equipped for roles such as digital marketing executive, SEO specialist, social media manager, content strategist, and digital analyst across diverse global industries with strong employability focus and industry relevance throughout