COURSE CURRICULUM

The Business with Fashion Management program combines business education with fashion industry knowledge to prepare students for careers in a fast-growing global sector. It develops skills in management, marketing, finance, law, digital technology, and creative fashion disciplines, enabling learners to understand both the commercial and aesthetic sides of the industry. Students explore fashion culture, textiles, design, styling, merchandising, supply chains, and retail operations while also building strong foundations in accounting, economics, HRM, and business decision-making. Practical learning is a key feature, with modules in web design, visual merchandising, event planning, fashion sales, and applied operations, allowing students to gain real-world experience. As the course progresses, learners engage with advanced topics such as management information systems for fashion, integrated marketing communications, entrepreneurship, and business planning. They also develop professional skills through personal development modules, applied law, and marketing communications practice. In later stages, students work on live projects, including merchandising challenges and event execution, helping them apply theory in practical environments. A significant focus is placed on employability, creativity, sustainability, and digital transformation in fashion. The program concludes with a major work placement or study abroad opportunity, giving students international exposure and industry experience. Graduates are prepared for diverse roles in fashion management, retail, marketing, buying, styling, supply chain, and entrepreneurial ventures within the global fashion industry.