COURSE CURRICULUM

The MSc in Digital Media and Business Analytics covers a blend of creative, technical, and analytical subjects to equip students with the skills needed for the digital and data-driven workplace. Students will study Digital Media Design, Information Design, and Digital Media Applications to develop practical and creative expertise in producing digital content.On the technical and analytical side, modules such as Programming for Data Analytics, Business Intelligence Applications, and Business Data Analytics provide students with the tools to gather, process, and interpret data effectively. Digital Strategy equips learners with the skills to align media and analytics with business objectives. Research Methods prepares students for independent investigation, while the program also includes a Placement or Research Project to gain practical experience or undertake applied research in a professional setting.Together, these subjects ensure graduates have a strong combination of design, data analysis, and strategic insight to contribute effectively in marketing, business, and digital media roles.