COURSE CURRICULUM

The MBS in Marketing is structured across three semesters and includes a combination of core business modules, specialised marketing subjects, and a final research or applied project. The program is designed to gradually develop students’ business knowledge, marketing expertise, and practical research skills.In Semester 1, students study several foundational modules that introduce key business and marketing concepts. Business Simulation 1 allows students to apply theoretical knowledge to simulated business environments where they make strategic decisions and analyse business outcomes. Contemporary Issues in Business explores current trends and challenges affecting modern organisations. Research Methods prepares students to conduct academic and applied research by introducing research design, data collection, and analysis techniques. Innovation Management and Design focuses on how organisations develop new ideas, products, and services to remain competitive. Contemporary Sales and Marketing Practice examines modern marketing strategies and sales techniques used in real business settings. Strategic Marketing Planning develops students’ ability to analyse markets and create effective marketing strategies that support organisational goals.In Semester 2, students build on this knowledge through more advanced and applied modules. Business Simulation 2 continues the practical business decision-making experience. Students may also participate in an International Study Trip, which provides exposure to global business practices and international markets. Applied Consultancy allows students to work on real business problems for organisations. Other modules include Reputation Management, which focuses on managing brand image and corporate reputation, Customer Retention Management, which explores strategies for building long-term customer relationships, and Strategic Digital Marketing, which focuses on digital marketing tools and data-driven marketing strategies.In Semester 3, students complete a major independent project. They may choose to undertake a Dissertation, an Applied Business Project, or a series of Research Papers. These research paper options include topics such as Applied Research Methods, International Business and Politics, and Governance and Ethics. This final stage allows students to apply the knowledge and skills developed throughout the program to a significant research or practical business challenge.