COURSE CURRICULUM

The BSc (Hons) in Digital Marketing with Analytics is structured over four years, progressively developing expertise in marketing, digital media, and data analytics. In Year 1, all modules are mandatory and establish a strong foundation in digital marketing and technology, including Introduction to Data Analysis for Digital Marketing, Introduction to Digital Marketing, Introduction to Digital Media Design, Fundamentals of Marketing, Professional Writing and Research in the Digital Age, and Introduction to Information Technology in Semester 1. Semester 2 builds further skills through Creative Digital Media, Data Analysis for Digital Marketing, Introduction to Finance for Marketing, Social Media Marketing, Contemporary Marketing Practice, and Applied Information Technology. In Year 2, students deepen their understanding with mandatory modules such as Consumer Psychology and Behaviour, Integrated Marketing Communications, Web Design and UX, Content Writing, Marketing Research, Digital Analytics and CRM, Finance for Marketing, Law and Regulation in the Digital Economy, and SEO and Search Engine Marketing. Year 3 combines advanced applied learning with professional development through mandatory modules including Data Reporting for Digital Marketing, Business Finance, Professional Selling, and Strategic Service and CX Experience, alongside options such as work placement, study abroad, or a marketing internship project, plus electives like Event Management, Sustainable Marketing, Creative Video, and New Product Innovation. In Year 4, students complete advanced mandatory modules such as Advanced Data Analysis 1 and 2, Ecommerce, International Marketing Strategy, Marketing Management, Contemporary Issues in Digital Marketing, Brand Management, B2B Marketing, and Digital Marketing Planning, with additional electives available. This structure ensures graduates gain strong analytical, creative, strategic, and practical skills for digital marketing careers.