COURSE CURRICULUM

The three-year Digital Marketing program is carefully structured to build strong foundations in marketing, digital media, and data analytics while progressively developing advanced practical and strategic skills. In Year 1, all modules are mandatory and introduce students to the core principles of digital marketing and technology. Semester 1 includes Introduction to Digital Marketing, Introduction to Data Analysis for Digital Marketing, Introduction to Digital Media Design, Fundamentals of Marketing, Professional Writing and Research in the Digital Age, and Introduction to Information Technology. Semester 2 continues with Data Analysis for Digital Marketing, Introduction to Finance for Marketing, Creative Digital Media, Social Media Marketing, Contemporary Marketing Practice, and Applied Information Technology. In Year 2, students deepen their expertise through mandatory modules such as Integrated Marketing Communications, Web Design and UX, Content Writing, Consumer Psychology and Behaviour, Marketing Research, Digital Analytics and CRM, Finance for Marketing, Law and Regulation in the Digital Economy, and SEO and Search Engine Marketing, strengthening both analytical and creative capabilities. In Year 3, students complete advanced mandatory modules including Strategic Service and CX Excellence, Data Reporting for Digital Marketing, Business Finance, and Professional Selling. They also choose from a range of electives such as Work Placement, Study Semester Abroad, Marketing Internship Project, Specialist Areas in Public Relations, Marketing for Services, Event Management, Creative Video, New Product Innovation, Shopper Category Management, and Sustainable Marketing. This structure ensures graduates develop practical experience, strategic thinking, and industry-ready skills for dynamic careers in digital marketing.