COURSE CURRICULUM

The program is structured over three years and combines core business knowledge with strong digital and marketing skills. In Year 1, students complete mandatory modules that build a solid foundation in business and technology, including Digital Skills 1 and 2, Microeconomics, Macroeconomics, Introduction to Management, Managing an Enterprise, Fundamentals of Financial Accounting, Statistics and Forecasting, Investment Mathematics, Academic and Professional Skills, and Customer Service in Practice. These subjects develop analytical ability, financial literacy, digital competence, and professional communication skills. In Year 2, students continue with mandatory modules such as Cost Accounting, Management Accounting, Business Law, Digital Applications, Introduction to Marketing, and Marketing Mix, strengthening their understanding of financial management, legal frameworks, and marketing principles. They also have the opportunity to choose electives including Managerial Economics, Economic Policy, People Management, Human Resource Management Skills, Financial Reporting, or Computerised Accounting, allowing them to tailor their studies to their career interests. In Year 3, the focus shifts towards advanced and applied learning with mandatory modules in Digital Media Design, Marketing Management, Operations Management, Digital Marketing, Business Research Methods, and Placement Preparation and Practice. This structure ensures that graduates develop a balanced skill set in business management, accounting, marketing, and digital technologies, while also preparing for professional work placement and careers in modern, digitally driven business environments.