COURSE CURRICULUM

The Visual Communication and Design program is a four-year course that develops students’ creative, technical, and professional design skills through a structured combination of theory, practical studio work, and industry-related learning. In the first year, students focus on building a strong foundation in art and design principles. Modules such as Art and Design: Themes and Contexts, Visual Studies Skills Based Workshops, Notebook Research, and Colour, Drawing, and 3D introduce students to the fundamentals of visual thinking and creative exploration. In the second semester, students continue developing their understanding of visual culture while also learning digital media design, photography, video production, and themed visual projects. These subjects help students gain essential creative and technical skills required for further study in design.In the second year, the program expands students’ knowledge by introducing design communication and marketing concepts. Students study subjects such as Media and Communications, Introduction to Marketing, Marketing Mix, and Web Design Methods. They also learn practical production skills through Design Print Production and Creative Studio projects, where they apply design techniques in real creative scenarios. This stage helps students connect design creativity with communication strategies and professional applications.During the third year, the course becomes more advanced and career focused. Students develop digital and interactive design skills through modules such as Web Development, User Interface and Experience Design, and Information Design. They also study Marketing Management and Socially Engaged Practice to understand how design can influence society and business. Creative Studio 2 allows students to work on more complex design projects and further strengthen their portfolio.In the final year, students focus on professional preparation and industry readiness. Modules such as Digital Marketing, Entrepreneurship, and Web Design teach students how to apply their creative abilities in professional and business environments. Creative Studio 3 allows students to complete advanced design projects that demonstrate their skills, creativity, and professional development. By the end of the program, students graduate with strong design knowledge, practical experience, and a portfolio that prepares them for careers in graphic design, digital media, web design, marketing, and related creative industries.