COURSE CURRICULUM

The BA (Hons) in Design (Visual Communications) is a four-year degree program that prepares students for careers in graphic design, advertising, and visual media industries. The course focuses on developing creative, technical, and critical thinking skills needed to communicate ideas effectively through visual elements such as images, typography, layout, and digital media. Visual communication is often referred to as graphic design and plays an important role in the modern world where information is shared through print, digital platforms, and screen-based media. The program combines artistic creativity with practical skills and academic knowledge to help students become professional designers.In the first year, students are introduced to the fundamental principles of design, illustration, photography, and design technology. They also learn writing and study skills along with research methods that support their academic development. This stage focuses on building a strong foundation in visual thinking, creativity, and technical skills. In the second year, the course moves into more specialised areas such as poster design, logotype design, image-making, and design culture. Students begin to explore design history and cultural influences while improving their ability to create professional design work.During the third year, students develop advanced skills in branding design, packaging design, marketing for design, and legal aspects of the design industry. They also choose elective subjects such as film studies or independent study, allowing them to explore personal interests within the design field. The final year focuses on professional practice where students complete major design projects, studio practice, and a design thesis. They also learn entrepreneurial skills that help them prepare for careers in the creative industry.Overall, the program combines studio-based learning, creative practice, and theoretical study. By the end of the course, students develop a strong portfolio of work and gain the knowledge and skills required to work in the professional design and communication industry.