COURSE CURRICULUM

The Visual Communication and Design course is a three-year program that focuses on developing creative, technical, and problem-solving skills in the field of design. In Year 1, students are introduced to the foundations of art and design through modules such as Art and Design: Themes and Contexts, Visual Studies Skills Based Workshops, Notebook Research, and Colour, Drawing, and 3D. These subjects help students understand design concepts, build creativity, and develop basic visual skills. In the second semester, students expand their knowledge through modules like Visual and Material Culture, Digital Media Design, Photography and Video, and a Visual Studies Themed Project. These subjects introduce students to digital tools and media production while encouraging creative experimentation.In Year 2, the course focuses more on practical design and communication skills. Students study modules such as Media and Communications, Creative Studio 1, Web Design Methods, and Design Print Production. These subjects help students understand how design is used in real communication environments such as advertising, digital platforms, and marketing. Students also learn Introduction to Marketing and Marketing Mix, which provide knowledge about how design supports business and branding strategies. The studio-based learning environment allows students to work on creative projects and improve their professional design abilities.Year 3 prepares students for professional careers in the design industry. Students develop advanced digital and design skills through modules such as Web Development, User Interface and Experience Design, Information Design, and Creative Studio 2. These subjects focus on creating effective digital products and improving user interaction with websites and applications. Students also study Marketing Management, Professional Design Practice, and Socially Engaged Practice, which help them understand the business, social, and ethical aspects of design. By the end of the program, students build a strong portfolio of creative work that prepares them for careers in graphic design, web design, digital media, advertising, and other creative industries.