COURSE CURRICULUM

The BBS Marketing and Global Cultures program is structured over three years to provide a strong combination of marketing knowledge and cultural understanding. In Year 1, students study Global Cultures alongside Marketing, building a foundation in key marketing principles while gaining insight into cultural diversity and global contexts. This early integration helps students understand how consumer behaviour and marketing strategies vary across different cultures. In Year 2, students continue with Business (Marketing) and Global Cultures while also selecting from elective streams. These electives allow students to expand their skills, explore additional areas of interest, and tailor their academic experience to align with future career goals. The second year strengthens both theoretical knowledge and practical awareness of global markets and cultural influences on marketing. In Year 3, students focus again on Business (Marketing) and Global Cultures, engaging with more advanced topics and refining their ability to apply marketing strategies in diverse environments. This stage emphasises critical thinking, creativity, and global awareness. Overall, the program ensures a consistent blend of marketing and cultural studies across all three years, preparing graduates to develop effective marketing solutions and succeed in international and multicultural business settings.