COURSE CURRICULUM

The BBS International Business and Global Cultures program is structured over three years to provide a balanced combination of business knowledge and cultural understanding. In Year 1, students study International Business alongside Global Cultures, building a foundation in key business concepts while exploring cultural diversity and global perspectives. This combination introduces students to how businesses operate across different cultural environments and prepares them for more advanced study. In Year 2, students continue with both International Business and Global Cultures, while also gaining the opportunity to choose from elective streams. These electives allow students to broaden their knowledge, develop additional skills, and tailor their learning experience to suit their interests and career goals. The second year deepens both theoretical understanding and practical awareness of global markets and cultural dynamics. In Year 3, the focus returns to International Business and Global Cultures, where students consolidate their knowledge and engage with more advanced topics. This final stage emphasises critical thinking, global awareness, and the application of business strategies in diverse cultural contexts. Overall, the program ensures a consistent integration of business and cultural studies across all three years, helping students develop the skills needed to operate effectively in international and multicultural business environments.