COURSE CURRICULUM

The BA (Honours) in Business is a structured three-year full-time program, organized into two semesters per academic year. Each academic year includes 24 teaching weeks, two study weeks, and four assessment weeks, with students completing six modules per semester. Assessments are balanced between coursework and a mix of coursework and examinations, supporting a comprehensive evaluation of student learning. In the final year, students undertake a major project on a chosen business topic, either through academic research or a professional practice placement with a company. This project is presented at an event attended by employers and recruiters, offering valuable exposure and networking opportunities.In Year 1, students gain foundational knowledge across a wide range of business subjects. Modules include Introduction to Business, ICT in Business, Business Mathematics and Statistics, Effective Communications for Business, Learning and Development, Marketing Fundamentals, Microeconomics and Macroeconomics, Consumer Behaviour, Financial Accounting, Management Principles, and Principles of Business Law.Year 2 builds on this foundation with more advanced topics such as Digital and Social Media Marketing, Ethics and Regulatory Compliance, Human Resource Management Fundamentals, Information Systems Management, Management Accounting, Operations Management, Business Law, Applied Project Management, Business Intelligence, Economic Analysis and Sustainability, and Sales Management.In the final year, students focus on strategic and specialized areas of business. Modules include Data Analytics for Business, Financial Management, Innovation, Enterprise and Entrepreneurship, Personal and Professional Development, Research Methods, Strategic Human Resource Management, Corporate Finance, Corporate Governance, Information Security Management, Organisational Leadership, and Strategic Management. The year culminates in a Business Project or Professional Practice Project, allowing students to apply their knowledge in a real-world context. Overall, the program offers a well-rounded, practical business education aimed at preparing graduates for successful careers in a global and evolving business environment.