COURSE CURRICULUM

The Postgraduate Diploma in Arts in Public Relations and Digital Communications at Griffith College provides a comprehensive curriculum that combines theoretical understanding with practical media skills. Core modules include Communications and Audience Theories, Corporate Communications, Mobile Video Production, Multiplatform Writing and Editing, Podcasting and Radio Production, Political Communications and Public Affairs, Public Relations Theory and Practice, Research Methods and Skills, and Social/Digital Content Creation. These modules equip students with the knowledge and hands-on experience needed to create professional, cross-platform content, develop strategic communications plans, and understand audience engagement across diverse media channels. In addition to core modules, students can tailor their studies by choosing from a range of electives such as International Political Economy, Media Product Design and Professional Development, Photojournalism, Sports Journalism, the Business of Media, and Video Storytelling. This flexibility allows learners to align their learning with personal career goals and emerging industry demands. Throughout the program, students gain experience in producing high-quality media content, managing digital communications projects, and understanding the strategic and ethical considerations involved in public relations. By combining practical skills with critical insight into communications theory and media practice, graduates are well-prepared for careers in public relations, political communications, corporate communications, and digital media industries.